Meet John Mortenson

John Mortenson is a CPA by training and an accomplished business executive with over 40 years of proven success leading organizations across multiple industries, including marketing services, SaaS, healthcare, manufacturing, logistics, and consulting. John has served as CFO, COO, and CEO for private, public, and private equity-backed companies, consistently delivering measurable results in EBITDA and CAGR growth at every engagement.​

As co-founder of Lifewise Digital, an innovator in AI-driven marketing technology, John brings deep financial and operational expertise to modern business challenges. His consulting practice focuses on partnering with leadership teams and boards to develop and execute effective strategies, build high-performing teams, navigate crises, and position organizations for successful transformations and acquisitions.​

John is especially adept at identifying opportunities for improvement, leading turnarounds, and guiding companies through complex organizational changes. His servant-leadership style is characterized by empathy, insight, and a personalized, client-centered approach, ensuring every consulting engagement is tailored to unique needs and objectives.​

A graduate of Northeastern University, John remains committed to continuous professional development and staying at the forefront of emerging technologies and business trends. Beyond his executive work, John is a devoted Christian and mission volunteer, giving back through projects like homebuilding in the garbage dump communities of Guatemala.​

Connect with John on LinkedIn: https://www.linkedin.com/in/johnmortenson/